Insights
Short, practical pieces on product engineering and design decisions — written from actual projects. New writing is published here as it's finished.
Most analytics products fail at the modelling stage, not the charting stage. If reach, engagement and growth aren't defined consistently across sources, no interface can make them comparable — and the user ends up doing the reconciliation in their head.
6 min read · Coming soon
More writing
Craft
Layout decisions made before content structure exists are guesses that get expensive later.
4 min read · Coming soon
Process
Clients don't need a finished product to give useful feedback — they need a clickable one.
5 min read · Coming soon
Engineering
What building Clipifai's conversion pipeline taught me about visible progress and trust.
7 min read · Coming soon
Design
One accent colour, consistent chart treatments, and numbers typeset for scanning.
4 min read · Coming soon