Case study · 01
Clipifai
Clipifai transforms documents into engaging audio experiences, making long-form information easier to consume.
- Role
- Product Engineer
- Scope
- Product design · Frontend · Backend · Integration
- Platform
- Web
- Year
- 2026
Overview
Turn documents into engaging audio experiences.
The Challenge
The Challenge
People collect far more reading material than they can realistically sit down and read. Ebooks, reports, essays and personal notes pile up while the time to read them does not. The problem is not a lack of interest, it is the format: reading demands full attention and a screen, and most of the day offers neither.
Approach
Approach
Before writing feature code I shaped the product around one path: bring in a document, choose how it should sound, listen anywhere. Everything that did not serve that path was pushed out of the first version, which kept the interface small and the processing pipeline focused on doing one job reliably.
Design
Design
The interface leans on a calm surface, a single clear primary action and progressive disclosure. Conversion state is always visible, because waiting on processing is the moment a product like this either earns trust or loses it. Playback controls follow familiar audio conventions rather than inventing new ones.
Engineering
Engineering
The product is a typed React frontend over an API layer that handles upload, text extraction, voice synthesis and delivery of the finished audio. Long-running work is queued rather than handled inline, so the interface stays responsive and can report progress instead of blocking on a request.
Outcome
Outcome
Clipifai is live at clipifai.xyz with document upload, voice selection, conversion and in-browser playback working end to end.