Case study · 05
JK Shotit Photography
A visual-first website for a photography brand, designed around the work, the story behind it and a clear path to an enquiry.
- Role
- Designer & Frontend Engineer
- Scope
- Web design · Frontend engineering
- Platform
- Web
- Year
- 2026
Overview
A visual-first website designed around photography, storytelling and conversion.
The Challenge
The Challenge
Photography brands live on platforms they do not control, where the work is compressed, reordered and mixed with everything else. The brand needed a home where the images are presented deliberately and an enquiry is one action away.
Approach
Approach
Image quality sets the hierarchy. I designed around a small number of strong frames per view rather than an exhaustive archive, then let the specialisms — weddings, maternity, graduation — organise the rest.
Design
Design
Dark, warm surfaces so the photography carries the colour, editorial headlines and a single accent for actions. Hover and reveal states are subtle: the image moves, the interface does not.
Engineering
Engineering
A frontend built from composable gallery and section components, with responsive sizing, correct object-fit and deferred loading for below-the-fold imagery to avoid layout shift.
Outcome
Outcome
The site is live with the portfolio, specialism pages and enquiry flow implemented.